Jadi, orientasi produsen bukan hanya meningkatkan volume penjualan semata-mata untuk memperoleh keuntungan. Oleh karena itu, produsen harus selalu berupaya terus menerus untuk meningkatkan kualitas produk dan layanannya.A thriving business world in Indonesia increasingly heavy in the position as the industry and employers in dealing with other industry competitors. Strategies and appropriate consideration should be owned businesses in the face of competition.
Surabaya: Papyrus.Bahtera, N. (2014) Pemasaran Hasil Pertanian. The results showed that the marketing functions in CV.Indo Bakti Makmur is divided into three main functions, namely the first exchange function in which there is a purchase function and sales function, then the second physical function, in which there is a storage function, transportation function, and physical form change function then the third is the function of the provider of facilities in which there is a function about market information , risk management, and the process of standardization or gradingAnindita, R. Data analysis using qualitative descriptive methods.
Yogyakarta: Gajah Mada University Press.Pandji. (2003) ‘Manajemen Sumber Daya Manusia Untuk Bisnis Yang Kompetitif’, in. Jakarta: Bumi Aksara.Nawawi, H. (2015) Manajemen Pemasaran. Jakarta: Penerbit Ghalia Indonesia.Mursid, M. (2013) Metode Riset Perilaku Konsumen Jasa.
Doi: 10.35891/agx.v10i2.1609. (2019) ‘Karakteristik dan Keragaman Input Produksi Usahatani Lada Putih (Muntok White Pepper) di Provinsi Kepulauan Bangka Belitung’, Agromix, 10(2), pp. Yogyakarta: Liberty.Yulia, Y., Bahtera, N.
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